Is your website mobile friendly?

Posted by on Jan 22, 2017 in Blog

Mobile AppsBusinesses were primarily using email marketing to communicate with their clients. However, today your clients have their phones with them all the time. Now it is easier to reach them instantly, whenever you want. Mobile search has grown 400% in the past years. In fact, 79% of large online advertisers do not have a mobile-optimized site. People will check your website using a mobile device and more so if you are a local business. The question is when they visit your website on their smart phones, what do your potential clients see on your website.

According to the research done by the Internet Advertising Bureau (IAB), mobile optimized websites increase average dwell time of five minutes. They found out that almost 40% of top 100 that brands such as Tesco, Boots and B&Q have optimized their websites for mobile that leads to increasing dwell time by two minutes compared to non-mobile optimized sites. 2015 is the year where mobile search is expected to overtake desktop search volumes. Over 30% of the UK currently access the internet from a mobile device. Millions of users now search on their phone first before making a buying decision. The year 2015 is really different for marketers since they will meet the customers’ demands in a new way. Research shows that a number of mobile users have increased in 2014. Now is the time to make your website mobile-friendly.

Mobile website will help raise your traffic and chances to earn more. Ensure to follow the trend of mobile-friendly websites. You can’t afford to neglect this incredible marketing medium. Soon there will be more mobile internet users than desktop users. Mobile marketing is revolutionizing the way we do business. If your business does not have a good mobile website, they will go to your competitor.

When a website has not been optimized to be viewed on a mobile phone, text is small, the links were tiny and you have to scroll sideways to see all the content. Mobile searchers could have a frustrating experience. The following are the criteria for a mobile-friendly page as detected by Googlebot:

Avoid software such as Flash which is not common on mobile devices.
Sizes content to the screen to refrain scrolling horizontally or zoom.
Readable text is recommended.
Place links far enough to be easily tapped.

 

To check if your site meets the mobile friendly criteria:

Verify your pages with the Mobile-Friend Test https://www.google.com/webmasters/tools/mobile-friendly/

Read updates on the Webmasters Mobile Guide
https://developers.google.com/webmasters/mobile-sites/
Look the Mobile Usability in Google Webmaster Tools for your entire site.
https://www.google.com/webmasters/tools/mobile-usability
Visit this site to have a mobile-friendly template and read the how-to guide for third-party software such as WordPress or Joomla so that you can migrate website hosted on a CMS (Content Management System)
https://developers.google.com/webmasters/mobile-sites/website-software/

Your potential customers are on mobile and you need to be mobile, too. It’s time to use mobile to your advantage. Mobile is the new era. It’s not too late to be early.

 

Author Details:

This is written by Michael Abella. I am the Online Marketing Specialist of KIENG Online LTD. I work to achieve the very core of every business site—to market and convert rates to sales. Branding and Reputation Management are only among the various strategies that I specialized.

Before I ventured to things like online marketing and SEO, I first started as an aspirant writer who only aims to share to people what I have read or known. What I am now is history and for what I have today is for tomorrow and the day after.

Michael Abella